3 industrial sites
Integrated plants in Ndiamsyl Mody, designed for premium seafood processing. Each site is dedicated to a product family, operating 6 days a week.
House founded under the Patronage of His Highness Pape Ndiaw NDIAYE
SMARTEST POISSONS
The Blue Gold of Africa, of the Ummah & of the World
Three integrated industrial ateliers at the heart of Ndiamsyl Mody, 320 tons crafted per day, 54 nations served. Heritage seafood excellence, certified HACCP, ISO 22000, BRC, IFS and Halal.
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Countries served
0
Integrated plants
0 T/j
Tons / day
0,0 %
Quality compliance
Maison of Exceptional SeafoodHACCP · ISO 22000 · BRC · IFS · Halal54 Nations · 4 ContinentsAfrica · Ummah · WorldThree Ateliers · 320T/dayHeritage of Ndiamsyl ModyQR traceability on every canBlue Gold · Halal CertifiedMaison of Exceptional SeafoodHACCP · ISO 22000 · BRC · IFS · Halal54 Nations · 4 ContinentsAfrica · Ummah · WorldThree Ateliers · 320T/dayHeritage of Ndiamsyl ModyQR traceability on every canBlue Gold · Halal CertifiedMaison of Exceptional SeafoodHACCP · ISO 22000 · BRC · IFS · Halal54 Nations · 4 ContinentsAfrica · Ummah · WorldThree Ateliers · 320T/dayHeritage of Ndiamsyl ModyQR traceability on every canBlue Gold · Halal Certified
The Company
A seafood vision, a heritage execution
SMARTEST POISSONS designs, operates and deploys three integrated plants at the heart of Ndiamsyl Mody, in the Smartest Capital industrial zone. From the landing quay to final shipment, every step is mastered in-house to guarantee absolute traceability and consistent quality.
“Fish is the blue gold of our coasts. Our duty is to transform it with the precision of a jeweler and the rigor of an industrialist.”
Executive Office · SMARTEST POISSONS
Pan-African vision
54 African countries served, 18 000 partner points of sale across the continent. A presence stretching from Dakar to Johannesburg.
Ummah reach
57 Islamic nations, full halal certifications, Sharia-compliant distribution. A recognized spiritual endorsement.
Global export
More than 30 countries on 4 continents, confirmed presence in Europe, the Americas and Asia. Steady 18% annual growth over 5 years.
Our vision: to bring Senegalese seafood know-how to the highest global level, serving Africa, the Islamic Ummah and international markets with exceptional canned products, halal-certified and compliant with the most demanding specifications.
96k
Tons processed / year
850k
Cans / day
18k
Points of sale
450+
Industrial operators
Industrial Process
Five steps to excellence
An integrated industrial flow, from the quay to the container, with no break in the cold chain.
010–4h
Step 01 / 05
Landing Quay
Landing Quay
Controlled private quay, immediate sorting by species and size, first per-lot traceability.
Private landing quay in Ndiamsyl Mody
Immediate sorting by species (sardine, tuna, mackerel)
Automated optical calibration
Unique lot number assignment
Organoleptic check on reception
01 / 05
Active certifications
HACCP
Hazard Analysis Critical Control Point
2020ISO 22000
Système de management de la sécurité des denrées alimentaires
2021BRC
British Retail Consortium Global Standard for Food Safety
2022IFS
International Featured Standard Food
2022HALAL
Certification Halal Islamique
2020DOLPHIN
Pêche durable respectueuse des dauphins
2021The entire industrial process — from raw material reception to final shipment — is covered by these certifications, guaranteeing full compliance with international standards and halal requirements.
Controlled cold chain · QR traceability · 100% batches controlled
Dashboard
Real-time industrial performance
Production indicators, export breakdown, product mix and quality compliance — a quantified overview of the house's activity.
Monthly production
Tonnage by species — last 12 months
SardinesTunaMackerel
12 moisExport breakdown
By destination region — % of total volume
Export %5 continents
Product mix
Breakdown by can family
Product Mix4 gammes
Quality compliance
Score by certification — % compliance
Compliance99.6%
320 T
Daily capacity
+8% YoY
850K
Cans / day
Mixed formats
99.6 %
Compliance rate
Every batch
21 j
Average export lead time
Quay → customer
Our Canned Goods
A range designed for each market
Recipes adapted to African, Oummah and international palates, packaged in premium containers.
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White Label & OEM
We design your private labels end-to-end, from design to production. Exclusive recipes, customised packaging, dedicated certifications.
Integrated Flow
From plant to supermarket, a controlled chain
Five fully integrated industrial links, with no intermediary, for uncompromising quality.
01
Pillar 01 / 05
Processing Plants
3 sites · 320T/day
Three industrial sites in Ndiamsyl Mody, 320T/day capacity, state-of-the-art automated lines. Each plant is dedicated to a product family and operates continuously 6 days a week.
Key figures
Integrated plants3
Tons / day320 T
Operators450+
Production lines12
01 / 05
QR Traceability
Track your container in real time
Each can carries a unique QR code. Track the full journey of your container, from the Ndiamsyl Mody quay to your distribution centre.
Enter a container or lot number to track its journey in real time, from production to final delivery. Each can is individually traceable via its QR code.
Hourly updates Real-time GPS QR per can
Global Presence
From the Senegalese Atlantic to the Five Continents
54 active countries, 4 continents, 18 000 partner points of sale.
54
Countries served
18 000
Points of sale
57
Ummah nations
4
Continents
Africa21
Ummah10
Europe7
Americas3
Asia4
Oceania5
Established presence in Africa, across the Oummah and internationally — including Oceania. Our distribution network covers 18,000 partner points of sale across all five continents.
GrandMother's Knowledge
The Institute of Halieutic Knowledge
The Senegalese and West African tradition of fish processing, passed down through generations, meets cutting-edge technology within our internal Institute — a living documentary archive at the service of excellence.
“Industrial science is only worth serving the memory of our ancestors. Every can carries within it the taste of transmitted knowledge.”
SMARTEST POISSONS Institute
01Ancestral Recipes
An archive of more than 340 traditional Senegalese and West African recipes, gathered from the grandmothers of the fishing communities of Ndiamsyl Mody, passed down from generation to generation.
02Marine Know-How
Selective fishing techniques, traditional species calibration, recognition of fishing seasons, reading of currents and tides — knowledge accumulated and passed down orally for four generations.
03Natural Preservation
Ancestral methods of salting, drying, smoking and marinating combined with modern sterilization and controlled-atmosphere packaging technologies to preserve flavors and nutrients.
04Training School
An internal institute training 200+ operators per year in HACCP, ISO 22000 and Halal standards, ensuring the transmission of know-how and the consistent quality of every can produced.
340+
Traditional recipes
4
Generations of knowledge
200+
Operators trained/year
36
Months of sample archiving
Prestige
Marine excellence is not a conquest, it is a fidelity — the fidelity we owe to the heritage entrusted to us.
« Founder & Visionary of the Maison » · SMARTEST POISSONS
Under the patronage of His Highness Pape Ndiaw NDIAYE, the Maison carries a vision of global seafood excellence, marrying ancestral heritage and industrial rigour.
From the Senegalese Atlantic to the tables of five continents, every can tells a story of fidelity to an ideal — that of uncompromising marine excellence, halal-certified and compliant with the most demanding standards of the great seafood tradition.
Prestige Gift Box
Royal Shrimps — Limited Edition
3
Integrated plants
320T/day
54
Countries served
4 continents
99.6%
Quality compliance
Every batch controlled
Get in Touch
Address the House
For any quote request, OEM partnership, distribution or official correspondence, the house welcomes you and replies within 48 business hours.
Official Coordinates
Official Website
smartest-poissons.smartest-capital.org
Correspondence
contact@smartest-poissons.org
export@smartest-poissons.org
Cabinet
+221 33 800 00 00
Export: +221 33 800 00 01
Parent House
Smartest Capital — Ndiamsyl Mody Khabrou
Zone Industrielle · Dakar — Sénégal
Reception
Monday to Saturday — 8am to 6pm
GMT timezone · Senegal
Under the patronage of
Son Altesse Pape Ndiaw NDIAYE
Fondateur & Visionnaire
Send a Message
The house responds to each message with the dignity fitting its function.